The organization will continue to be known as the BVI Ports Authority but a refreshed look was presented recently. 

According to the BVIPA, branding research determined that evolving its brand identity was the right way forward, rather than completely changing its name. 

The key feature of the new BVIPA logo is the anchor, but as the BVIPA team maps the path for the future while staying steadfast and durable, the new modern logo speaks to performance, clarity and directness.

The rebranding is part of the organization 's plan to evolve its business and build a framework for new opportunities, according to a press release.

The company underwent a strategic transformation early this year to better optimize its business; it updated its cargo and cruise booking system to allow for real-time bookings; it recently launched a new pandemic strategy to ensure an uninterrupted supply chain, a new payment service was recently introduced to improve customer services; and it is actively pursuing new lines of business.

Maritime Business World