In order to revive its tourism industry, France has made major efforts. Over $21 billion was spent in tourism by the government in the spring of 2020. Although $24 million was awarded to Atout France and infrastructure organizations to help local authorities and product stakeholders develop their offering.

Since March, the borders between the US and mainland Europe have remained largely closed. Nevertheless, Atout France hopes that Americans will come in time for two huge festivals in France.

“It’s hard to predict when the mutual travel bans between the United States and Europe will be lifted. Suffice to say we’re all eager to welcome back our American friends. We’d like Americans to know that when that happens, we’ll have had plenty of time – whether in mainland France, the French West Indies, or Tahiti – to put in place significant protocols to ensure the safety of our citizens and guests," stated Atout France’s Director of Communications Marion Fourestier.

Maritime Business World