The purpose of this campaign is to demonstrate as thoroughly as possible the attractiveness of the "tourist Mecca of the world" in the creation of world tour operators' cruise routes for 2022-2023. The marketing campaign involves, on the initiative of the Port Authority of Odesa, a demonstration of the tourism potential of the passenger ports of Odesa, Constanta, Burgas and Varna, which are part of the Black Sea Working Group.

The promotional video of these ports illustrates the richness of the North-Western Black Sea region's architectural, cultural, ethnic and natural originality and demonstrates the possibilities of the tourist infrastructure available in the region: seaport passenger terminals, airports, hotels, entertainment and other service facilities. The 'Odesa part of the presentation video was given by the Odesa Department of Culture and Tourism to the Port Authority's External Relations Department.

To date, the Black Sea Working Group promo video has already been released by the MedCruise Executive Directorate on the three key media resources of the Association: on the official website, on the Facebook page and on the Youtube channel.

A permanent Black Sea Working Group was formed in May 2018 on the initiative of the Odesa Port Authority, comprising members of the passenger ports of Ukraine, Romania, Bulgaria and the MedCruise Association.

Maritime Business World