The aim is to have each of the company's 70,000 goods labeled with the amount of greenhouse gas released during the manufacturing and shipping phase. Unilever ships its goods around the world in 12,000 containers on 1,500 ships.

Unilever has created a track and trace framework that enables visibility of their cargo at sea, including critical details about the goods and containers, to simplify this dynamic logistics journey.

The Virtual Ocean Control Tower is a new platform that aims to provide Unilever with extremely precise real-time insight into its sea freight operations while also bolstering the company's efforts to drive sustainability across the ocean shipping industry.

Unilever, among other partners, uses advanced AIS data and maritime information from vessel tracking firm MarineTraffic to streamline its sea freight logistics procedures and increase operational performance.

Last July, Unilever and nine other companies, including Maersk, launched the Transform to Net Zero project, with the aim of developing and delivering analysis, recommendations, and actionable roadmaps to help all businesses reach net zero emissions.

Maritime Business World