The Band has been developed in a partnership with Bionic, an engineering company committed to addressing plastic pollution in marine and coastal environments. Virgin said it has created the travel industry’s next-level smart wearable technology that is equal parts functional and stylish. The lightweight accessory is nautically inspired and can be taken home by guests as a post-voyage keepsake.

“Normally these tech devices scream that they are a tech piece through the use of bright silicones and plastics,” said Jamie Douglas, manager of design, for Virgin Voyages. “We wanted the wearable to feel like a non-technology piece, making it as discreet as possible through the material choices.”

Brought to life via a partnership with BIONIC Yarn, a material engineering leader who is committed to addressing plastic pollution in coastal and marine environments, Virgin Voyages created the next-level smart wearable technology in the travel industry that is equal parts stylish and functional. The eco-chic, lightweight accessory is nautically inspired. It can be taken home as a post-cruise keepsake by all Sailors.

Maritime Business World